Bosch products face extraordinary challenges
In our social media series “Picked by the Internet”, the online community decides how we use our products in creative ways — whether in the garden, in the kitchen or on the street.
The community chooses, we deliver
Bosch products are familiar from everyday life — powerful, precise, and reliable. But what happens when the online community decides how the products are tested?
That's when it gets exciting and creative! With the social media series “Picked by the Internet,” Bosch products show what they are really made of and prove their versatility in a completely new way — whether in alien style, as a creative art challenge, or as a deceptively realistic cake creation. In this way, the everyday helpers are challenged in extraordinary ways and unfold their full potential.
The process is as dynamic as the community itself: Bosch supplies the products, but the participants set the direction. Through social media polls and votes, it is decided how the experiment will be carried out. Once the choice is made, the testing phase begins – from the initial planning to the final results, every moment is documented.
Surprising and interactive — when the Internet decides, every product becomes the main character in a unique series of tests.
The big reveal video — this emoji was mowed into the grass
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Behind the scenes — exclusive insights into how our alien shoot went
For this special “Picked by the Internet” challenge, a real night shift was put in to create something extraordinary. The shoot began in daylight: carefully marked lines on the lawn ensured that every track could be followed precisely once it got dark. As night fell, the real adventure began. With carefully positioned lighting and backlighting effects, a mystical atmosphere was created that perfectly highlighted the alien vibe. Then the garden tools came into play, showcasing their full potential — precise, reliable, and ideal for this extraordinary task.
The tension rises — Frida reveals her route
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Behind the scenes — This is how the shoot with Golden Retriever Frida went
For the dog mission, everything was prepared down to the finest detail. First, the team focused on precisely calibrating the sensors and checking every technical component — everything had to run perfectly. Equipped with state-of-the-art Bosch technology, Frida got started and turned the streets into her canvas. Every one of her movements was meticulously captured, each paw leaving its mark, which the sensors transformed into a digital artwork. It was an exciting and fun mission, where technology and creativity merged.
All the highlights at a glance — the best videos from the cake mission
The grand finale — the cake is revealed in this video
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Behind the scenes — how the deceptively real cake was created
For this special “Picked by the Internet” challenge, a true master of her craft was brought on board: Pastry Chef Dominique, whose experience and creativity brought the idea to life. The challenge: Bosch kitchen appliances were to be deceptively recreated as cakes — created with the help of Bosch kitchen tools that made tasks like kneading and mixing easier for Dominique.
On the first day of shooting, Dominique used the Series 6 stand mixer to achieve the perfect dough consistency. The powerful technology ensured that the base for the later fondant coating was stable and moldable — the first crucial step toward a realistic final result.
On the second day of shooting, it was time for the finer details, which demanded all of Dominique's craftsmanship. Layer by layer, she shaped the fondant and recreated the individual features of the mixer — from buttons and handles to every contour. Precision work and years of experience resulted in a deceptively realistic replica, barely distinguishable from the original. It was an exciting process that not only the community could follow – the team on-site was also fascinated by this unique fusion of technology and pastry art.
On the Bosch Global Instagram channel you can follow which exciting tests are coming up next — it’s up to the community to decide! #PickedByTheInternet
